This website was originally conceived whilst fishing a small Wiltshire river in late 2010. I had got to the bank and was tackling up and just about to head into the river, when I realised that I had left my forceps (used to de-barb my flies) back at home. The thought then struck me that it was nearly impossible to buy ready-made barbless flies of sufficient quality from any of the normal online retailers (when did you last buy any flies from a tackle shop!). After further thought I then promptly did nothing and completely forgot about it!
Then in early 2012, when the same thing happened again, I decided that if other retailers were not going to address the market, then I would have a go at doing it myself. Hence this website.
I aim to bring to the market a wide range of barbless flies, all professionally tied to extremely high standards using first class materials. I also aim to innovate, hopefully you will see that if you have a look at what products we have to offer.
I do understand that any retailer (especially online) stands and falls by the quality of its customer service. Therefore we aim to meet and where possible, exceed your expectations.
A bit about myself. I only picked up a fishing rod again in 2007, after a 20 year break. I really enjoy my fishing, almost exclusively rivers. I now would not be without my 10' 2# rod. I tend to fish light tackle for small wild trout. Which is one of the reasons why a percentage of the profits this site makes will be donated to the Wild Trout Trust. I don't profess to be an expert at fishing, but I do know that if I can supply a quality product at an affordable price then business should be brisk.
We have decided that where we can we would like to help preserve the environment for all the fish in our rivers. We have teamed up with The Wild Trout Trust, and now offer the option of "minimal packaging". This allows us to send you your flies with no free plastic fly boxes (after all we've already got loads of fly boxes!), but more importantly for each selection we sell with minimal packaging, we will donate 50p to the Wild Trout Trust on your behalf. For more information on the minimal packaging option, please click here.
Lets hope so!