We aim to bring to the market a wide range of river and stillwater trout flies, all professionally tied to extremely high standards using first-class materials. We also aim to innovate, hopefully you will see that if you have a look at what products we have to offer.
We also understand that any retailer (especially online) stands and falls by the quality of its customer service. Therefore we aim to meet and where possible, exceed your expectations.
A bit about myself. I'm Richard and I only picked up a fishing rod again in 2007, after a 20-year break. I really enjoy my fishing, almost exclusively rivers. I now would not be without my 10' 2# rod. I tend to fish light tackle for small wild trout here in North Yorkshire. I don't profess to be an expert at fishing, but I do know that if we can supply a quality product at an affordable price then hopefully business should be brisk. We are now officially a 'family business', as my sons Jack & Sam have joined to help run our marketing and logistics side, ensuring that our quality product and service standards are kept to the highest levels.
We have recently opened an actual shop (as you can see below), so if you are ever in the area (between Pickering and Scarborough, just on the edge of the North York Moors), please do pop in and say hello, our address is:
We have decided that where we can we would like to help preserve the environment for all the fish in our rivers. We have teamed up with various conservation charities, and now ship all of our flies in fully recyclable packaging.
Thanks for reading.