We Hope Francis Would Be Proud ...

It all started back in 1697 ... with a publication called Old Moore's Almanack, written by Francis Moore, a self-taught physician and astrologer who served at the court of Charles II.

The original Almanack contained weather and astrological predictions and was mainly used by Francis as a means to sell his various pills and potions. It was a bestseller throughout the 18th and 19th centuries, selling as many as 107,000 copies in 1768.

The Almanack is still published today, giving predictions of world and sporting events for the coming year, as well as containing more conventional data such as tide tables and guides on gardening, fishing and horse racing:

"How does all this relate to fly fishing?" I can hear you shouting at your screen. Well, we shouldn't need to make an appointment with a 'prophet' or 'sooth sayer' before we head out to the river - although you can if you think it would help!

What we really need is something to help us gain the knowledge to allow us to make those fly and tactic choices ourselves - that's where this comes in ...

The 2023 River Fly Anglers Almanac

(100% ALL New Content for 2023)

Successful river fishing is all about observation - carefully watching what is happening all around you, and then translating this information into your choice of fly and technique. As always there is no substitute for experience, but there are a few shortcuts you can use to help you gain that experience quicker.

Our almanac helps you to gain that experience (and knowledge) quickly. It identifies, for each month of the year, what hatches you should be looking out for and which flies to use to imitate the insects hatching around you.

If you bought last year's River Almanac, you're going to love this year's. It includes all new hatch information and flies - and all for the same price as last year - you would not believe how much the price of paper has risen in the last year!

*** All of the content in the 2023 Almanac is 100% new ***

Keep reading to the end of this email, as we have a really special offer for our loyal email community - for today only.

This is a journal to accompany you throughout your fly fishing year. Something you can annotate and make notes in, allowing you to refer back to in years to come - helping you ‘crack the code’ on those difficult days. We’ve called it an Almanac as it takes its inspiration from a few different sources, think of it as a cross over between:

Old Moore’s Almanack - An annual publication that prophecies what will happen throughout the year - only this one is fly fishing related.

The Fly Fishers Entomology - A seminal publication from 1836 by Alfred Ronalds, the first to detail river fly life from the angler's point of view.

A Moleskine Diary - As used by Van Gogh, Picasso & Ernest Hemingway

Our 2023 River Almanac follows the river fly angler's year - starting in March 2023 (ending in February 2024) - detailing the conditions, hatches and flies you can expect to use for each month. Here's an excerpt from April::

 

 

Along with all the hatches and fly info, there's a whole host of other information, including season-specific insect info and even pages to jot down your notes and your catch return for each month.

 

I'm a firm believer that each river has its own nuances as far as fishing (and the fish contained within it) are concerned, and that the most successful anglers on any given stretch of water are the ones with the most experience of it. Generally in life, there are no shortcuts, but there are ways to help your experience along a little quicker - and owning the 2023 River Fly Anglers Almanac is one of them!

** Special Launch Offer - For Today Only **

Today we are launching our 2023 River Fly Anglers Almanac. It's 100% new content for 2023 and 120 pages long, for only £19.99, including free delivery and quite a few freebies! You can see more sample pages by clicking on any image or button contained within this email.

But wait, there's more ...

As well as receiving our 2023 Almanac we are also going to include a few extra freebies:

To sum up, if you order your 2023 River Fly Anglers Alamanc today, you will receive the following:

1. The 120-page softback 2023 River Fly Anglers Almanac, through the post in a couple of days.
2. We will also include the digital versions (pdf & ebook formats) of the almanac for FREE (normally £9.99) with any purchase today of the paperback edition,  download instructions will automatically be emailed to you once you have completed your purchase of the softback edition.
3. We will also add a couple of really lovely extras to your order - which we hope will help you in your fly selection dilemmas throughout the season.

Not convinced yet? Here's what some of our customers said about last year's edition ...

Happy reading.

P.S. If you bought last year's River Almanac, you're going to love this year's. It includes all new hatch information and flies - all for the same price as last year - you would not believe how much the price of paper has risen in the last year!