Morning,

As we are nearly at the Christmas break - where our attention usually turns to Turkey, rather than Trout or Grayling - I wanted to give you a quick progress update on our The EDGE in-depth newsletter off-shoot.

I've learnt loads whilst researching each of the articles, and it continues to be enlightening - I actually look forward to the research each week!

So far within The EDGE, I've covered subjects as diverse as:

• Fluid Dynamics in Rivers & How it affects your flies
• Fluid Dynamics in Stillwaters & How it affects your flies
• How to find fish in both Rivers & Stillwaters
• Euro Nymphing Leader Mechanics
• Barometric Pressure & Fly Fishing

We don't have an automated 'review' collector setup for it yet, but Jonathan seems to like it, with this unsolicited review:

The whole ideal for The EDGE all started around the basic premise of:

"I don’t want to keep buying new gear, I want to know how to make the most of the gear I already have."

When you write the amount of emails I do, you get lots of feedback (both good and bad - but all constructive).

Whilst email is a great mechanism for sending out short, concise information it doesn't allow us to go into real detail and "dig around in the roots" ...

TL;DR - Too Long; Didn't Read

I know that some of you are pressed for time and save our emails to read later in the day, by this time our selections are sometimes sold out (I get lots of emails from customers pointing this out to me).

Not this time though ...

This email does not contain any 'time sensitive' info - please feel free to save it and read at your leisure, The EDGE will still be there, ready and waiting for you.

Please read the full email below to get all the details.

We'd love for you to try us out with a FREE Trial Subscription:

– Never underestimate the power of one small win! –

By far and away the most frequent comment I receive is that readers love the fact that I include short sections in each email explaining Tips & Tricks relevant to the flies we are offering ...

It seems there is a huge appetite for learning among our fly fishing community!

So earlier last month, we launched:

* There's no minimum term and you can unsubscribe at any time.

"A Co-operative For Fly Fishing Knowledge"

Let me explain ...

The EDGE is a paid for fortnightly email newsletter & subscriber-only knowledge base / learning centre - it only costs the equivalent to a couple of cups of coffee per month - there's no minimum term and you can unsubscribe at any time.

Essentially ...

We pool the money from ALL our subscribers to The EDGE.

We then combine all of that buying power to book ‘non-fishing’ time with the best fly-fishing guides and industry experts from all around the world. 

With all this 'non-fishing time' we use it to dig deep into their knowledge to unearth the ‘gold’ which will help us all.

Alongside this we research and send out fortnightly in-depth articles on various aspects of fly fishing.

For example: Have you ever wondered what part fluid dynamics play when fishing in a river or on a lake / stillwater?

Try our FREE Trial Subscription to find out!

We can now buy knowledge that ONLY A FEW PEOPLE in the world can ever gain access to - we need to learn from the very best if we want to improve and enjoy our all too limited time on the water.

That is why we've recently invested 000’s of hours to build a system and gain 1-to-1 online time with some of the best fly fishing guides and professionals in the world – all recorded for posterity.

We then devour these recordings, listening to hundreds of hours of knowledge, then share the most useful insights/nuggets to try and help you.

We’ve already invested 000’s of hours

You will pay only £7.50 / month (or equivalent in your local currency, i.e. US$10 etc).

The value is obvious …

• You have bought fishing books you have never read
• You have YouTube videos you have never finished
• You have online courses you have never completed

You don’t suffer from a lack of information, but the sheer quantity of it can be overwhelming.

We read the books, we do the research, interview the experts 
- then bring you the GOLD

What you need is a service that gives you insightful & incredible knowledge in bite-sized chunks.

Think Double Espressos - Not Grande Lattes

That is why The EDGE is a service that will stick to its word of ‘Three Minutes or Less.’

We will get to the point fast – with fewer words & no waffle - if you want to dig deeper, we give you access so you can.

Now, that is a compelling concept ...

* There's no minimum term, you can unsubscribe at any time.

"Never underestimate the power of one small win!"

By subscribing to The EDGE today, you will receive:

• A fortnightly ‘3-minute read’ email with concise tips, tricks & research – starting from the 8th November
• Each fortnightly email will contain links to related in-depth articles hosted on our subscriber-only learning centre
• You will also have access to our knowledge-based learning centre which hosts all prior emails and research articles

You will receive this, every other week - on a Friday (with one due out tomorrow).

What better way to spend those dark Winter evenings, than learning a little more about the sport we both love.

* There's no minimum term nd you can unsubscribe at any time. 

Or, if you're still not sure

Go on, you know you want to!

I will admit - I love to learn and gather as much knowledge as I can, especially where fly fishing is concerned. I've really enjoyed putting all this together so far - and I've learnt loads.

And that's just the beginning, there's lots more content to come!

If you've read this far and still have doubts, just reply to this email and I will answer any questions you have.

Tight lines.