What Makes Us Different:

We knew one thing from the start: We weren’t going to use the cheap generic blanks other fishing brands rely on.

The kind that look OK straight out of the packet but sag, twist or fade after the first wash. So we partnered with Earth Positive — an award-winning, eco-conscious clothing brand known for producing some of the highest quality garments in the industry. These are exceptionally well-made tees: heavyweight feel, perfect shape retention, soft hand, long-lasting colour.

And the Earth Positive brand delivers much more than just “nice cloth”. They are certified sustainable. They use 100 % GOTS-certified organic cotton, free from hazardous chemicals and GMO.

Earth PositiveFull traceability of fibres and responsible manufacturing in a “Green Factory” in India, committed to living wages and worker welfare.

In short: these are the best t-shirts we could possibly make. And that’s because we care about the water, the gear and the future — not just the immediate sale.