Custom Fly Selections by ELI

by Richard Fieldhouse

Morning,

After my recent foray into Wales - I managed to catch up with fly box maker extraordinaire Jeff Jones - it seems we virtually passed by his workshop on our travels - and I've been suitably reprimanded for not stopping by for a coffee!

Anyway, he's sent us some more of his fabulous Oak Fly Boxes:

So, the question is, "What do we do with them?"

Well ...

We're always thinking (and learning) here at Barbless Flies and I have spent the past 7 years collecting those thoughts and learnings (as well as books etc) on all fly fishing styles, locations, seasons and their successful patterns.

I've finally put all of this info into a database (yes, it's taken me years to complete!), but we now have all the info available to us, at our fingertips - it's a bit like a fly fishing AI (but it's not artificial) - I refer to it as ELI (Experience Led Intelligence).

So ...

We're going to use ELI to help us do something we're constantly being asked for - Custom Fly Selections.

We're now in a position where we can put custom selections of flies together for any discipline within Fly Fishing.

 

We did something very similar for Frank a couple of weeks ago, and he left us this fantastic review:

Thanks Frank, We love reviews like that 

Our Custom Fly Service makes a perfect, unique, Summer gift to your yourself (after all, you deserve it) - alternatively, please feel free to forward this email to a loved one if you would like them to order one as a gift for you!

Each one of Jeff's oak boxes will contain the number selected of our best quality flies - also along with the box of flies you will receive a document explaining which patterns are included along with some information on how to get the best from your box of flies.

We've kept the pricing really transparent - it's made up of 2 parts:

Part 1 - The Flies - each Custom selection of flies will be made to your required number of flies from our premium fly patterns, these normally retail from £1.85+, but for our Custom Fly Service we are charging a flat rate of only £1.50 each; and

Part 2 - An Oak Fly Box - we've given a generous discount on the box when bought as a part of our Custom Fly Service, it's only £35 (usually £45 when bought on their own) - but you do not have to include one!

As we now have over 1,000 patterns in the warehouse (in various quantities), the flies themselves aren't the issue - it was the availability of information that was causing the bottle-neck!

 

Here's how the process works:

  1. You place your order for our Custom Fly Selection through our website - you can click on any image or button contained within this email to view the details.
  2. Once you receive your order confirmation email, reply to it giving me the following details:
    1. Your name
    2. Your order number; and
    3. The location where you would like the flies for (please be as specific as possible); also
    4. Please also include any extra information which you think is necessary, i.e. if there are any specific restrictions on your water.
  3. I will use ELI and do the research into the flies for your particular area / water.
  4. I will then personally put the full custom fly selection together and ship them to you.

 

As you can probably imagine, this customised service does come at a little bit of a cost, it starts at only £30.00 for just 20 flies (or £65 for the Oak boxed selection of 20 flies), in each boxed selection you will receive:

  • 20 of our best quality flies, all presented in one of Jeff Jones's oak fly boxes - Jeff's boxes are valued at £45 by themselves - they easily fit in wader or vest pockets; and
  • A document outlining the fly box's content and detailed information on each pattern included - all tailored to you and your water.

We have options available on the product page for 20, 30, 40 & 50 flies, each can have the boxes added separately - should you require a box with more flies, please reply to this email and I will make sure we can accommodate your request.

If you have any questions etc on our Custom Fly Service please get in touch with me and I will help where I can.

*** We've only 15 of Jeff's fly boxes remaining, if you would like one, please order yours before 1pm today ***

Did You Miss Out On Our 'River Whisperer' Fly Selection A Few Weeks Ago?

We've just had a delivery to restock our specialist Summer fly selection - The 'River Whisperer'.

We sold out of these much quicker than we anticipated, so had to be pretty quick in getting a re-order in - much to our surprise, they arrived with us yesterday:

"When the river speaks in whispers, you must whisper back."

During the warmer summer weather with low flows and even lower rivers, most of the fish during the day will head for cover. This will usually be in deep pockets, undercut banks and under their favourite overhanging trees/bushes.

When they are hanging out under trees and bushes they are in the perfect spot for opportunistic meals of terrestrials which fall from the vegetation. During the summer months, there's lots of aphid activity on the leaves and these regularly get blown onto the water.

This is when you should break out the small dry flies and longer leaders.

Our River Whisperer Selection contains 14 barbless "Smaller Fly" imitations. The River Whisperer family of flies is one which should be in all river (and Stillwater) anglers' fly boxes this summer.

This selection comprises 7 different patterns (2 of each in a size 18):

  • Pink Para Aphid
  • Orange Para Aphid
  • Green Para Aphid
  • Crystal Greenfly
  • Needle Fly
  • Cul Aphid
  • Victoria's Secret

The price (£21.50) includes 14 barbless "small flies", aphids & midges supplied in our eco-friendly packaging.

*** Go on, you know you want to! ***

We're so pleased that we've now found a way to provide this custom service - I'm sure you're going to make really good use of it for the rest of the fishing year!

Tight lines & have a great week.

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