It's starting to get a little chilly out there - which coincidentally is the perfect time to receive this email.

Every year the first properly cold morning on the river catches me out. I set off in whatever I wore last time, stand in a pool for twenty minutes, and spend the rest of the day trying to warm up again!

So, with the colder weather arriving, I’m pleased to say our mega-warm hoodies are now 'Back In Black'. I did try to resist the AC/DC reference. I lasted about a day.

It’s now officially the 'Back In Black' Hoodie, and for now they're only £55, down from £65.

Pick your fish - It’s the very best quality black hoodie with four of Ryan’s designs to choose from. Ryan is the American artist who draws everything for us, and we print them right here in Scarborough:

I’m not going to tell you which to pick. Everyone has their fish, and you’ll already know yours.

PLEASE NOTE: We've made choices about which designs and clothing colours you can buy through our site. However, since we print and quality-control each garment in-house, if you'd like one of our designs printed in a specific location on the hoodie (left breast, centre, or right breast), just add a note with your order (or reply to this email) and we can do it for you.

What You’re Getting For Your £55

I’ve bought a lot of hoodies over the years, and most of them look great out of the bag. Then you wash them once or twice and they twist, sag and never sit properly again. I didn’t want to sell one of those.

So these are made from 300gsm, 100% GOTS organic cotton, with a fine gauge and a tight knit. They’re from Earth Positive, whose factory runs on renewable energy and reuses its water. It’s a proper, heavy hoodie that holds its shape, and one we’re proud to put the artwork on.

• £55 (reduced from £65)
• Four designs, one black hoodie
• Sizes XS to 3XL
• Free UK delivery, and most orders ship within 24 hours
• 30-day returns if it isn’t right

A Quick Note On Our Clothing Dispatch Times:

Because everything is printed to order, there may be a slight delay before dispatch. But trust us, when you open the parcel, you’ll see (and feel) why it was worth the wait.

This is proper top-quality clothing that will last you years ...

Built well, built ethically, but more importantly, built to last.

Please Note: These are not those 'cheap' hoodies and sweatshirts (we're looking at you: Fruit of the Loom & Gildan) which look great once they arrive, but wash them once or twice and they lose their shape, twist and are never the same again.

Printed In-House, One at a Time

We’ve invested in high-end printing equipment and we’re doing every garment ourselves, by hand, right here in North Yorkshire - see the very end of this email to check out the full process.

This means two things:

• A slight delay in dispatch (because every shirt is made to order - see below)
• You’ll receive something of far higher quality than anything mass-produced

Crisper detail. Better colour. Longer life. Worth the wait.

Tight lines & keep warm.

P.S. If you’ve got someone who’s impossible to buy for this Christmas and who likes fishing, a hoodie that doesn’t lose its shape is a safer bet than another pair of socks. And there are four fish to choose from.

P.P.S. Keep scrolling to see exactly how we make each and every one of our hoodies ...

How Your Hoodie Is Actually Made (By Us)

1. We Start With Earth Positive Garments

Before we print a single pixel, your blank hoodie or sweater comes from Earth Positive - 100% organic cotton, Fair Wear accredited, and made using renewable energy. They arrive thick, soft, weighty, and beautifully made. No cheap blanks. No shortcuts. If we’re printing on it, it has to be good.

2. Your Order Triggers the Print

Nothing is printed ahead of time. When your order drops in, we:

• Pull your chosen style & colour
• Check your sizing
• Lay the garment out on the print platen

This is the opposite of fast fashion - slow, controlled & intentional.

3. The Pretreatment

To get crisp lines and deep colour, the fabric needs to be prepped. We apply a light, invisible pretreatment that helps the print bind perfectly to the fibres. This is why our prints don’t fade or “crack” after a few washes.

4. Positioned by Hand - One at a Time

Every single design is lined up manually. No rushed conveyor belts. No “close enough” positioning. We align each shirt by eye and by feel - the only way to guarantee consistent placement across every size.

5. High-Resolution DTG Printing

This is where the magic happens. We’ve invested in professional-grade equipment, the kind used by premium streetwear brands.

These machines give you:

• Ultra-sharp detail
• Deep, rich blacks
• Smooth gradients; and
• Long-lasting print durability

Your chosen design comes out clean, bright and razor-sharp.

6. The Cure

After printing, your garment goes through a controlled heat cure. This locks the ink into the fibres, softens the finish, and ensures it survives the wash, the riverbank, the pub and everything in between.

7. The Quality Check

Before anything gets folded:

• We check the print alignment
• We check the colour density
• We check the fabric for defects
• We check the cure; and if it’s not perfect
• We do it all again

This is why we’re doing everything in-house - because you simply can’t guarantee this level of quality when someone else prints it for you.

8. Packed With Care

Once it passes inspection, your garment is folded neatly and packed into eco-friendly packaging.

Nothing unnecessary, nothing wasteful, just a premium garment, ready for its new home.