You're Invited to Help Shape the Future of Fly Fishing
What if the perfect fly fishing product didn't exist in some designer's workshop, but in the collective wisdom of anglers who've spent countless hours reading water, feeling the subtle take of a wary trout, and perfecting their craft?
We're revolutionising how premium fly fishing gear gets made. Instead of guessing what fly anglers want, we're inviting enthusiastic amateurs / experts – that's you - to join our design advisory panel (we're calling it The Pisces Collective) - we've only 100 places available, too many cooks and all that!
Every Pisces product will be limited to only 50 pieces, designed by the collective wisdom of the passionate anglers who will actually use them.
I hope you'll join us - it's going to be fun!

*To keep ideas safe and original, we ask members to sign a confidentiality agreement (below) before joining the Pisces Collective.
Here's What Most Companies Won't Tell You - They design gear based on spreadsheet assumptions and focus group guesswork. They mass-produce thousands of identical products and hope something sticks. They ask "What's the biggest market?" instead of "What's the best product?".
We're doing the opposite - The Pisces Collective is our answer to everything that's wrong with how premium fishing gear gets made. It's where your time and experience on the water finally gets the respect it deserves. Where your insight helps to shape legendary gear instead of being ignored.
Here's The Deal

*To keep ideas safe and original, we ask members to sign a confidentiality agreement (below) before joining the Pisces Collective.

Here's How It Works:
Already In Production ...
To get the collective going, I've made an executive decision (based on what I would like) and started on the first few products:

Pisces 1 - 9'0" 2-weight Nymphing Rod
This rod represents a bold departure from conventional thinking. Designed specifically for technical nymphing on pressured waters where stealth trumps power, the 9-foot length provides exceptional line control and mending capability (especially on smaller rivers and streams) while the ultralight 2-weight action offers unparalleled sensitivity to detect the subtlest of takes. It's purpose-built for the angler who understands that sometimes, less is infinitely more.
Join The Creative Process*To keep ideas safe and original, we ask members to sign a confidentiality agreement (below) before joining the Pisces Collective.
Frequently asked questions
*To keep ideas safe and original, we ask members to sign a confidentiality agreement (below) before joining the Pisces Collective.
Confidentiality Agreement
To keep the collective ideas safe and original, we ask you to sign a simple Confidentiality agreement before joining the collective. Please read through the agreement below, then complete your name, email address and tick the box below to proceed to the checkout.
The Pisces Collective – Confidentiality & Non-Compete Agreement
Welcome to The Pisces Collective, a community shaping our limited-edition Pisces fly fishing gear. To keep ideas safe and original, please agree to the terms below before proceeding.
1. Purpose of This Agreement
By joining, you may receive early access to product concepts, prototypes, and designs. This agreement ensures those ideas remain confidential and are used solely within the community.
2. What You’ll Be Trusted With (Confidential Information)
This includes, but isn’t limited to:
- Product designs and specifications
- Marketing and brand plans
- Prototypes, sketches, or concept art
- Business models and pricing
- Any non-public info shared via email, calls, or forms
3. Your Commitments
- Don’t share, copy, or publish confidential info
- Only use it to contribute to product feedback and development
- Notify us if any data is lost or disclosed in error
4. Intellectual Property
All concepts and products remain the exclusive property of Barbless Flies Ltd. Your input does not give rights to ownership, royalties, or further discounts unless otherwise stated.
5. Non-Compete Clause
For the duration of your involvement and for 24 months after viewing confidential materials, you agree not to design, manufacture, promote, or sell competing fly rods, clothing, or accessories. This does not restrict general retail activity.
6. Duration
This agreement lasts throughout your membership and continues for 5 years after your last access to confidential info.
7. Termination
We may end your membership and revoke your discount if this agreement is broken. Obligations continue even after departure.
8. Legal Stuff
This agreement is governed by the laws of England and Wales. Disputes will be handled in those courts.